Joel Hoiland is a retired business executive and has been a Lake Geneva Alderman since April 2024. He has also served on the Plan Commission for several years and chaired the Short-Term Rental Ad Hoc Committee in 2024, which led the effort to rewrite the city’s STR ordinance. An avid traveler, he and his wife and family have stayed in short-term rentals across North America, Europe, and Asia.
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